Or at least that seems to be this guy's motto.
American companies spend millions of dollars every year on slick advertising to market products from beer to luxury cars, but a new book tells them; Your Marketing Sucks.I think this guy's just got an oral fixation, though:
Marketing expert Mark Stevens believes car makers waste millions of dollars on advertising, sees fast food company McDonald's Corp. (NYSE:MCD - News) as adrift and scoffs at beer ads in his book, to be published by Crown Business July 15.
The author hopes to turn his snappy title into his own brand. After a promotional tour, Stevens plans to write his next book, "Your Marriage Sucks: Face it, Fix it or Leave it."Just don't get caught reading that last one at work... Posted by Aubrey at June 19, 2003 03:10 PM | TrackBack
Then he plans two more in the same vein -- "Your Job Sucks," followed by "Your Boss Sucks."