After much deliberation and spending money to get ideas from an advertising firm, the City of Keller has named the new aquatic/recreation center The Keller Pointe. Not only is the name stupid and pretentious, but the graphic is cheesy. It looks like an advertisement for some kind of dance company or something.
Instead of being stupidly froofy the city could have saved a little money and just called it the "Keller Aquatic and Recreation Center". That name is not only descriptive, but they could have gotten it from me for free. Personally, I don't think I'll be calling it "The Pointe". I'll probably just call it the "Aquatic Center" if for no other reason than to avoid the embarassment of having to explain that stupid name to people from outside of Keller.
Posted by Aubrey at February 18, 2004 10:56 AM | TrackBackAs a Keller resident, you're right. What the hell does 'Pointe' have to do with a fitness center. Sounds like It's a fricken, arrogant sounding name somebody had to pull out of Roget's thesaurus so they could baffle the taxpayer's with bullshit. "We'll call it the Pointe so that you feel like you got your money's worth". Can you imagine telling someone you won't be able to meet them for lunch because you're going to workout at the 'Pointe'.... The looks on their faces would be priceless... "Keller Rec Center" works for me everytime..... P.S. Can we send the city of Keller a bill?!!!
David Flores
Posted by: David Flores at February 21, 2004 10:31 PM