Is anyone besides me tired of getting letters marked “Important Information About Your Account?”  I know marketers like to get their stuff in front of you using any means ppossible, but it’s gotten to the point where I’m almost ready to start shredding them unopened.  I got two of them the other day that annoyed me, since they appeared to actually be legit at first.  One was from my mortgage company, and I always pay attention to that stuff, since it’s pretty important.  So opening it and discovering it’s actually a solicitation for one of those “early payoff” plans that was just using my company’s logo was very annoying.  The other was from GM and it said that it contained “Important Information about your Chevrolet Avalanche.”  Since there’s a recall on the Avalanche for a problem with rear seatbelts, I thought it might be something about that.  Instead it was actually a solicitation from Chase for a GM business credit card.

I really wish they’d quit doing this.  It’s sneaky and deceptive and it relies on the fact that you are afraid to miss some bit of information that actually is important.  I noticed that companies have had to start putting “statement enclosed” on bills, likely because of this stupid marketing tactic.

I guess on the upside I can use it as a good signal that whatever is inside needs to be shredded instead of just tossed into the trash…