Or at least that seems to be this guy’s motto.

American companies spend millions of dollars every year on slick advertising to market products from beer to luxury cars, but a new book tells them; Your Marketing Sucks.

Marketing expert Mark Stevens believes car makers waste millions of dollars on advertising, sees fast food company McDonald’s Corp. (NYSE:MCD – News) as adrift and scoffs at beer ads in his book, to be published by Crown Business July 15.

I think this guy’s just got an oral fixation, though:

The author hopes to turn his snappy title into his own brand. After a promotional tour, Stevens plans to write his next book, “Your Marriage Sucks: Face it, Fix it or Leave it.”

Then he plans two more in the same vein—“Your Job Sucks,” followed by “Your Boss Sucks.”

Just don’t get caught reading that last one at work…