The Gecko was kind of “cute” when it first came out, but it’s just annoying now.  But worse than the Gecko are the commercials with the “celebrity” and the “real person.” 

Although, in their defense, I’ve always kind of wondered what that movie announcer guy looked like: 

Link to YouTube video of Geico commercial

Update:  Moved the YouTube inline player to the Extended Entry, since it was doing funky things in Firefox.