It’s It
I saw a circular in today’s paper with one of my pet peeves in huge type (it was a full page ad). I can’t stand it when people use the contraction “it’s” (it is) when they really intend to use the possessive “its”. Unfortunately, many people don’t seem to realize when they’re doing it.
Some other pet peeves are using “your” for “you’re” and “then” for “than”.
I just learned that last year.
It’s good to know that other people have picked up on this.
My next crusade will be against unnecessary use of apostrophes for pluralization (I got a catalog in the mail today that did this a lot).