Marketing Follies
June 26, 2006
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Posted by Aubrey Turner
Last week I mentioned that Charter had finally figured out that people were switching to FIOS. I’ve also noticed since I dropped them that I’ve been flooded with flyers in the mail. I got two of them yesterday and another one today.
Granted, a few of them weren’t targeted (i.e. they were addressed to “Resident” or “Our Neighbor at…”), but for the most part they’re addressed to me. You have to wonder about the utility of carpet-bombing a former customer. Especially one who has told you in no uncertain terms that he isn’t coming back.
It might be amusing (in a grim, low-expectations, sort of way) to try to get them to stop sending me crap… 
Categories: Random Ramblings
On a slightly different note, I’m still receiving FIOS ads every six weeks or so at my apartment. OneSource Communications (which I’m not really dissatisfied with) has a monopoly on all broadband access at this apartment complex, so there’s no way any residents could receive FIOS. Still they taunt me with it every so often.
It IS, however, one other small benefit I see to finding a house in the Keller area and moving out of the apartment, so perhaps the advertising IS having an indirect effect after all.