Odious Association
June 28, 2005
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Posted by Aubrey Turner
I saw a commercial during the morning news that was touting the website of an area car dealer. The tagline for the commercial was “click it and pick it.”
I wonder if they realized that this might put off some potential customers? For me, it has a bad association with the odious Click It or Ticket campaign. Heck, they might even have used that as the inspiration for their ad campaign. I am sadly coming to the conclusion that many people now welcome the tender ministrations of the nanny state…
Categories: Random Ramblings
Don’t overestimate the “marketing” guys at a car dealership. They don’t hire the cream of the crop for their advertising efforts. The Sales Manager and the General Manager probably came up with this, intended the “ticket” tie-in, and congratulated themselves. I worked at a dealership for three months. What a bunch of gas-bags. “Ethically Challenged” says it all.