I mentioned Gator a few days ago in relation to their lawsuits against companies that referred to their product as spyware.  I guess their strategy wasn’t as helpful as they’d hoped, because they’ve now decided to change their name.  They will now be called Claria Communications.  That certainly sounds much nicer and more cuddly than Gator.  However, it still doesn’t change the foul nature of their product. 

As someone pointed out in this thread on Slashdot:

Crap by and[sic] another name still sticks to the bottom of your shoe and smells bad…